The Purpose Of Using A Travel Agent.


I came across this information on a website and thought it helped clear up some typical questions as to why people enlist the help of travel agent.


1. Distilling the product information: Through an on-going and time-consuming process of familiarization, continuing education and customer feedback, the agent becomes a travel expert.

2. Investigating and supplying competitive information:  No single supplier is going to advise a consumer that a better route or a better fare is available on a competing carrier.

3. Staying abreast of the most current and timely promotions: Via daily faxes, agent-only e-mail transmissions, and their relationships with their district sales managers, agents are obtaining the most current promotional information.

4. Analyzing the current promotions: The cheapest is not always the best.

5. Clarifying the fine print, such as cancellation penalties and restrictions: Again, the benefits of a professional's experience can save a traveler money . . . and headaches.

6. Making recommendations for travel-related options:  Travel agents share the to pack.

7. Simplifying the research and subsequent transaction:  Like a personal shopper, agents can provide one-stop shopping for travelers who require air arrangements, rental cars, cruise accommodations and hotel stays - with suggestions that are in the best interest of the client, not the supplier.

8. Enhancing the trip with value-added benefits and amenities: Agents can add to the client's experience by sending a bottle of wine, providing a special land package, a specific escort or other customer amenities.

9. Using their clout to obtain the best possible in seemingly impossible situations: Whether it's airline seats, hotel rooms or cruise space, the travel agent has more buying power than the consumer.

10. Getting problems resolved: The agent serves as the consumer's advocate in the event something inadvertently goes wrong.

Kira Solomon

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